Podravka's Beef Goulash has won an international award Superior Taste Award

The International Taste & Quality Institute in Brussels has given to the Podravka’s Beef Goulash the Superior Taste Award for excellent taste and therefore a high quality product.

Superior Taste Award is a label of excellence which is given by the International Taste & Quality Institute in Brussels – the leading international is the leading independent Chef- and Sommelier- based organization dedicated to judging, honouring and promoting superior tasting food and drink from around the world. For its juries, iTQi works in close partnership with the 10 most prestigious European culinary institutions and the Association de la Sommellerie Internationale (ASI).

In the category Superior Taste Award all branded and processed products sold in grocery stores are eligible to participate annually to the Superior Taste Award evaluation process and only the products of the companies with the strongest quality control certificates can enter the evaluation process.

The Beef Goulash has been one of the Podravka’‘s group of products with the longest tradition, and thanks to its quality, recognizable design and excellent taste, it has become one of the most recognizable products in the entire region of the Southeast Europe and the leading product on the markets of Croatia, Bosnia and Herzegovina, Macedonia and Kosovo. Besides domestic production, one segment of productioon of Beef Goulash takes place in Australia and these products are intended for the markets of the USA and Canada..

Superior Taste Award confirms an excellent taste and the high quality of the Podravka’s Beef Goulash which has been recognized on twenty markets worldwide where this product has been present for more than 50 years.